OGVG Earns Produce Business Marketing Excellence Award for Greenhouse Goodness Campaign

FOR IMMEDIATE RELEASE

August 26, 2025

LEAMINGTON, ON – Ontario Greenhouse Vegetable Growers (OGVG), North America’s largest producer of greenhouse-grown produce, has won the Marketing Excellence Award from Produce Business for its Greenhouse Goodness digital campaign.

OGVG’s Greenhouse Goodness initiative featured seasonal landing pages and a multi-channel advertising mix of digital and print media. By focusing on engaging, content-driven storytelling, the campaign delivered a 450% performance boost compared to the prior year’s seasonal page results.

A central element was the Greenhouse Goodness microsite, which offered visitors:

·       A user-friendly interface to explore greenhouse-grown vegetable benefits

·       Easy-to-prepare recipes showcased in interactive tables

·       Fun children’s activities and educational posters

·       Influencer spotlights bringing fresh produce into the spotlight

Social media channels like Facebook and Instagram amplified reach, driving awareness and consumer interaction across platforms.

“Our growers work tirelessly to bring fresh, nutritious greenhouse vegetables to tables across North America,” said Richard Lee, OGVG Executive Director. “Greenhouse Goodness was designed not only to highlight the quality of our produce but to inspire healthier eating by making greenhouse grown vegetables part of everyday meals.”

 Key campaign metrics included:

·       279,841 unique visitors to seasonal landing pages

·       323,885 total page sessions

·       977,537 tracked events—an average of three interactions per session

View the creative submission he

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About Ontario Greenhouse Vegetable Growers

Ontario Greenhouse Vegetable Growers represents more than 170 greenhouse farmers cultivating over 4,300 acres of peppers, tomatoes, and cucumbers. The sector has achieved an average growth rate of 6 percent annually over the past decade and is projected to sustain 5 percent annual growth for the next ten years. As agricultural innovators, OGVG members continually advance research and deploy novel technologies to expand Canada’s domestic food supply and contribute to global food security.

About Produce Business Marketing Excellence Awards

Now in its 37th year, the Produce Business Marketing Excellence Awards honour breakthrough innovation, digital transformation, and community engagement in the fresh produce industry. This year’s program received over 30 entries and recognized 16 outstanding campaigns that pushed the boundaries of traditional marketing.

Media Inquiries

Ontario Greenhouse Vegetable Growers

Richard Lee, Executive Director

Email: lee@ontariogreenhouse.com

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