OGVG Greenhouse Goodness Campaign awarded Platinum Summit Marketing Effectiveness Award
- 2 days ago
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FOR IMMEDIATE RELEASE
Leamington, Ontario — March 4, 2026 — Ontario Greenhouse Vegetable Growers (OGVG) Greenhouse Goodness Campaign has been awarded a Platinum Summit International Award in the Online Advertising and Marketing category for its Tennessee summer digital campaign, Tennessee Tested, Summertime Approved.
The campaign was created to increase awareness, educate, and encourage consumption of greenhouse grown produce among Tennessee consumers by connecting with them through locally relevant, creative and engaging digital experiences. Creative elements were intentionally designed to reflect Tennessee culture, incorporating regional colours, textures, and visual cues to help the campaign feel familiar and relatable to local audiences. A custom campaign symbol, “Tennessee Tested. Summertime Approved”, was developed to reinforce authenticity and resonate with Tennessee consumers. Rather than relying on traditional static advertising, the campaign used interactive digital ad placements that allowed users to scroll through multiple recipes and view cooking instructions directly within the ad itself.
“The award highlights Greenhouse Goodness’ continued commitment to innovative marketing approaches that connect consumers with the benefits of greenhouse grown produce through inspiration, education, and meaningful engagement,” said Richard Lee, Executive Director, Ontario Greenhouse Vegetable Growers.
Over the campaign, the digital effort generated over 2.5 million impressions and achieved a 1.6% programmatic click-through rate, demonstrating strong engagement and interest from the target audience.
About Ontario Greenhouse Vegetable Growers
Ontario’s greenhouse vegetable sector is a global leader in controlled environment agriculture, producing fresh tomatoes, cucumbers, peppers, and other vegetables throughout the year. The industry supports tens of thousands of jobs and is a cornerstone of Ontario’s agri-food economy.
About Platinum Summit Marketing Effectiveness Award
This campaign won the PLATINUM Summit Marketing Effectiveness Award. This is an internationally recognized award that recognizes results-oriented creativity and honours creative work that proves its value in advertising, marketing and digital communications. Platinum awards represent the highest level of recognition within each category. This award celebrates efforts that integrate strategy, insight and innovation to achieve measurable results. Judging is based on executional intelligence, audience alignment and market relevance. The Summit awards have been around for over 30 years and receive entries from over 60 countries.
Media Contact:
Richard Lee
Executive Director
Ontario Greenhouse Vegetable Growers
519-326-2604
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